Brand Medicine Branding Pharmaceutical Industry PDF A6be4a585

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Brand Medicine: The Role of Branding in the Pharmaceutical Industry PDF




: Brand Medicine: The Role of Branding in the Pharmaceutical Industry

ISBN : #0333930983 | Date : 2001-04-27

Description :

PDF-134fd | As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution – focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money…. Brand Medicine: The Role of Branding in the Pharmaceutical Industry


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Fundamentals Business Business Marketing Mastering PDF E4df5d707

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Fundamentals of Business-to-Business Marketing: Mastering Business Markets (Springer Texts in Business and Economics) PDF




: Fundamentals of Business-to-Business Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

ISBN : #3319124625 | Date : 2015-03-03

Description :

PDF-cc4b2 | ​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing… Fundamentals of Business-to-Business Marketing: Mastering Business Markets (Springer Texts in Business and Economics)


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Real Luxury Brands Create Value PDF 8d8a12762

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Real Luxury: How Luxury Brands Can Create Value for the Long Term PDF




by M. Pinkhasov : Real Luxury: How Luxury Brands Can Create Value for the Long Term

ISBN : #1137395567 | Date : 2014-08-27

Description :

PDF-508a1 | Real Luxury  examines what a ‘luxury brand’ is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors’ hands-on experience in the industry…. Real Luxury: How Luxury Brands Can Create Value for the Long Term


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Real Luxury: How Luxury Brands Can Create Value for the Long Term by by M. Pinkhasov

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Wicked Entrepreneurship Defining Basics Entreponerology PDF Fc2e2a1d2

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Wicked Entrepreneurship: Defining the Basics of Entreponerology PDF




by Richard J. Arend : Wicked Entrepreneurship: Defining the Basics of Entreponerology

ISBN : #1137503319 | Date : 2015-06-02

Description :

PDF-12fd9 | This book explores ‘wicked entrepreneurship’, or the proliferation of evil that harms our economic and social transactions, as the greatest socio-economic problem of our time and offers strategies to identify and address this phenomenon…. Wicked Entrepreneurship: Defining the Basics of Entreponerology


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Wicked Entrepreneurship: Defining the Basics of Entreponerology by by Richard J. Arend

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Essentials Business Communications David Stamper PDF 5f9c4149c

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Essentials of Business Data Communications PDF




by David Stamper : Essentials of Business Data Communications

ISBN : #080537714X | Date : 1997-01-01

Description :

PDF-eecb2 | … Essentials of Business Data Communications


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Essentials of Business Data Communications by by David Stamper

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Management Technologies Commerce Business Applications PDF 2687a650f

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Management Technologies for E-Commerce and E-Business Applications: 13th IFIP/IEEE International Workshop on Distributed Systems: Operations and … (Lecture Notes in Computer Science) PDF




: Management Technologies for E-Commerce and E-Business Applications: 13th IFIP/IEEE International Workshop on Distributed Systems: Operations and … (Lecture Notes in Computer Science)

ISBN : #3540000801 | Date : 2002-12-05

Description :

PDF-5d962 | This book constitutes the refereed proceedings of the 13th IFIP/IEEE International Workshop on Distributed Systems: Operations and Management, DSOM 2002, held in Montreal, Canada, in October 2002. The 16 revised full papers presented were carefully reviewed and selected from 40 submissions. The papers are organized in topical sections on managing quality of service, mea… Management Technologies for E-Commerce and E-Business Applications: 13th IFIP/IEEE International Workshop on Distributed Systems: Operations and … (Lecture Notes in Computer Science)


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Collaboration Co Creation Platforms Marketing Innovation PDF 1361d1ff8

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Collaboration and Co-creation: New Platforms for Marketing and Innovation PDF




by Gaurav Bhalla : Collaboration and Co-creation: New Platforms for Marketing and Innovation

ISBN : #1441970819 | Date : 2010-11-08

Description :

PDF-156a4 | Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how the… Collaboration and Co-creation: New Platforms for Marketing and Innovation


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Collaboration and Co-creation: New Platforms for Marketing and Innovation by by Gaurav Bhalla

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Technology Acceptance Mechatronics Influence Identity PDF 0567af921

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Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance PDF




by Ute Hillmer : Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance

ISBN : #3834919519 | Date : 2009-09-24

Description :

PDF-62245 | Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values th… Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance


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Marketing Through Turbulent Times Darroch PDF B14fd669a

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Marketing Through Turbulent Times PDF




by Jenny Darroch : Marketing Through Turbulent Times

ISBN : #0230237304 | Date : 2009-10-23

Description :

PDF-f2863 | Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today’s difficult environment but will also lay the foundation for innovative growth opportunities…. Marketing Through Turbulent Times


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Marketing Through Turbulent Times by by Jenny Darroch

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New Meanings Marketing Millennium Developments PDF 516b49aee

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New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science) PDF




: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319119265 | Date : 2014-11-11

Description :

PDF-cde8e | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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